Peters & Co. has endowed an Alberta Children's Hospital Foundation fund for Allied Health Care Professionals. Ian Bruce is Past Chairman of the Board of the Alberta Children's Hospital Foundation and past member of the Alberta Children's Hospital Foundation's "All For One. All For Kids." campaign.

More recently, Peters & Co. and its principals have provided a major pledge in support of Alberta's first hospice for children, the Rotary Flames House, to be located right next to the Alberta Children's Hospital. This ambitious project will help families caring for children with progressive and life threatening illnesses by providing parents with the comfort in knowing that emergency specialists and caregivers are literally steps away.